Benefits of Having Your Own Website
The Internet can be considered as one of the greatest inventions in the modern era. It has changed our lives in many ways. Today, in order to gain success, one has to have a presence on the internet. So what are the benefits of having your own website?
We are at such an age where in order to communicate with others, handle business dealings, banking or shop online, we are able to that that in the comfort of our home. Every business firm, institutions or even individuals have the need to set up a website as a website creates an impressive first impression. That’s why it might be a good idea to use someone like Gotch SEO to help you with your business website, if you are struggling to do it by yourself.
Businesses create websites so that they can connect with the commercial hosts and this gives them the ability to represent their products and services in the global market while individuals want to create their personal website to gain job opportunities and showcase their skills.
But getting your own website may seem a little bit intimidating and scary. Don’t fret. There are plenty of companies that are out there who can help you create your business website. For example, if you are wanting to create dental websites, then all you have to do is google someone who specialises in that sort of thing. However, here are some of the benefits of creating your own website, and this might give you some proper perspective and incentive to get started.
Accessibility
A website is available for 24 hours a day, 7 days a week and 365 days a year, hence providing both the regular and potential consumers to review your products and services at any time they feel like even if you are not available online. You can even check the number of visitors on your website every day or how many messages and comments you have received. You can also update the information on your website and view the pages at any time you want to, which is considerably less expensive that the printed media.
It is better to create a website which is easy to operate and simple to use instead of setting up complex web designs which make it difficult for the users to navigate and hence undermining your relationship with the potential consumer/reader.
Promote products and services of your business:
One of the top reasons why people get their own website is to promote the products and services offered by their own business or by themselves as an individual. A good website will not only make your business look professional and legit, it will also enable you to reach potential consumers globally and will help you to flourish your business in the international markets.
In this way, the number of the consumers will increase and it will become more diverse. Online marketing has made things easier for both the consumers and the marketers. You can simply simply provide the product picture and details on the website making it easier for the consumer to decide whether he/she want to purchase the product or service.
According to Gartner, an analyst, an increasing number of consumers use the internet in order to research a price of a particular product or service before making a final decision. Global marketing saves effort and resources and establishes stability between the activities and the branding in the market.
Promote products as an Affiliate
Affiliate marketing of one of the best ways to earn money from your work or business. You can promote your products and or you could promote a product of another company on your website on which the company will pay you a commission based on per sale of the product. For example, if you have a fitness blog, you find a product from third party fitness company websites, obtain the advertising banner from the resources of the website and put it up on your website.
When a viewer then clicks this link they are taken to the relevant site and if they purchase you get paid. Your referral is tracked via a hidden code so the end site knows exactly which website referred this particular shopper to them.
Promoting a good product which attracts the right demographic then generates visitors online, traffic and revenue will increase exponentially. You can participate in different affiliate programs and hence have many sources of income. Amazon.com provides its users with an affiliate program, called Amazon Associates which enables the user to earn 4% or more in the number of sales of a particular product.
Work from home
By working from home, you can save many hidden costs such as fuel costs, commuting costs and road expensive lunches. You can also save yourself from the daily hustle and bustle of the traffic to reach your office as it is seen that the stress of traffic is very counter productive and leads to discontented workers who are tired and worn out before they have even started their day.
You also do not have to deal with unnecessary interruptions and distractions and work independently in a peaceful and comfortable atmosphere at your home and at your own pace.
Become an expert and expand
If you create a website based on your particular interest or skill, it increases your expertise on that subject matter. Even if you do not have the right academic testimonials, you can still manage to build your talent. For example, if you want to be a successful writer, if you are writing regularly on your website, you can earn by writing books or write for a magazine on topics which are related to your niche.
You might have been prompted to create your own personal website by going through other successful websites. You can learn so much and gain a lot more experience from these successful websites. In order to make your website more successful, you could duplicate another successful website and convert it into multiple niches.
But it is wise not to copy the content directly which will not make you stand out among others and will also not be liked by search engines such as Google.
Cost Effective
Many small and large business firms are seen to be spending thousands of dollars on traditional advertising which has very limited reach when compared to Internet marketing. In order to promote your business, you do not need to advertise through leaflets, billboards, printed media or other sources of advertisement. The consumers will be able to gather the information they need about the services and products you provide through your website.
There are many versions of offline advertisement that are easily accessible on the internet and some of them are also for free. You can also find many affiliates on the Internet who will promote your business for you. One affiliate could lead you to hundreds and thousands of people promoting your products and services and it is very affordable compared to printed media.
Saves you time
We know that time and tide waits for no man and in today’s busy lifestyles no one has the time to visit places in order to purchase a product and also providing information about your products and services to the potential customers either on the phone or face- to face can be very time- consuming.
If you have your own website, the potential consumers can learn about your business and the services you provide just by visiting your website, hence saving you huge amount of time which you can invest in enhancing your business.
Demonstrate your passion
By creating your website, you increase the credibility of your job or business. It demonstrates your passion for your work. A website provides you the freedom to express yourself in ways which are not quite possible through resumes.
For a job seeker, an employment market is quite a frightening place and having a personal website provides you with many opportunities. When you are applying for jobs, the employers will take notice of this and will take you seriously. Owning a website proves that you are dedicated to your career.
Highlight your creativity
A website is one of the best places to showcase your talent by creating an online portfolio. Detroit’s Workfolio, an application that enables anyone to create a distinctive website recently stated that 56% of the hiring managers are very impressed if a candidate has a personal website instead of some other personal branding tool.
But, it is seen that only 7% of the job candidates actually have a personal website. If you run a business, the potential customers can learn about the products and services you provide through your business representations on the website. One of the best things about the online portfolio is that you can update it at any time you want and you will not have to worry about a lost opportunity from next time thinking that you did not have your portfolio with you at the time.
Interactive feedback
Websites are one of the best ways to gain an insight to your potential consumers. They will give their feedback on your sales, the customer service of your company and if there is any need for improvement, and they will provide you with suggestions.
This allows you to build better relations with your consumers and visitors to your website. By engaging with the consumers and addressing their concerns will show that you care about consumer satisfaction. You can add videos, live chat, RSS feeds, and even forums to interact with the consumers or the visitors to your website. You could also interact with them by exchanging emails or messages.
Flexibility
By creating a website, you gain the ability to select the jobs you want to undertake and choose the clients you feel comfortable to work with at your own given time. If you are a business owner, you can assign your work to someone else or outsource the boring bits as well which leaves you with time and energy to concentrate on the more important parts of your business.
Increase you employment opportunities
Many job seekers have been recruited for a particular job because of their website. It has become quite common for a candidate to have a personal website. By posting on your website regularly, you never know when your work could impress someone and provide you with an opportunity to a part-time or a full-time job. This is one of the easiest and cost effective ways to land your dream job.
Start blogging
For the past few years blogging has been constantly increasing in popularity. Blogging is one way to generate traffic to your website. Many successful businesses are flourishing due to blogging and content publications. It helps you to establish your work or your business as an expert in your field of interest.
Blogging helps you to incorporate high quality inbound links which mean that when you post new content on your website, it serves as a source for other bloggers and media such as journalists, columnists, and authors.
The inbound links are a very important part of Search Engine Optimization (SEO). Many types of research show that the more you post content in your website, the more leads it receives. Hubspot, an inbound marketing, and sales platform stated that the business which posts about 401-1000 pages of content gets six times more leads that those websites which post only about 51-100 pages.
Creating confidential connections
Many websites are known to have a VIP section, which is basically for the important and affluent clients, thus strengthening the business relationship. You can also create passwords for particular sections in your website which are accessible only to the visitors who are VIP and have been provided with their own unique passwords.
Easy to maintain
Websites are very easy to maintain. A lot of people think that maintaining your own website is tedious, but that is not always the case. If you don’t have any coding or designing skills, you can simply use WordPress which will make your job a lot easier. You can update your posts and content frequently, unlike printed media which takes a lot of time and energy.
In order to regularly maintain your website, backup your site all the time and check the links you have provided on your website to see if they are broken or not (still working). Regularly updating the software of your website and updating your security decreases the risk of your site being hacked.
A well- designed website will enable your business to thrive and attract more visitors. If you want to be taken seriously, your website should be able to portray your confidence, credibility and productivity.
To gain success in today’s competitive online market, you need to follow the guidelines, provide a strong web design and remarkable content and a user- friendly website.
